Yael Aflalo launched LOVE YAYA in 2004 with the ideal in her heart that being beautiful should be approached in the most effortless way possible, because when you're in LOVE, the whole world can feel it.   LOVE YAYA pays homage to the man she was in LOVE with.  LOVE YAYA has been featured in such publications as Page Six Magazine, Elle, InStyle, InTouch, Life & Style and The NY Times.